Operating in the Vietnamese media market for over a decade, Sen Media has associated its name with sustainable PR campaigns and effectively handled media crises for top global FDI brands and leading domestic corporations.
We are not just a communications partner - we are the guardians of your brand's reputation.
%20%C4%90%E1%BB%8Bnh%20v%E1%BB%8B.png)
Top Local Agency - Understanding Vietnam from the Inside Out
When foreign brands enter the Vietnamese market, they bring great products but may lack a deep understanding of the consumers. This is exactly the gap that Sen Media can fill. Founded in 2015 by a Founder with over 25 years of experience in journalism and strategic communications consulting, Sen Media does not view the market through a foreign lens, but feels it with a true local heartbeat.
Our communications strategy is built upon three parallel pillars: Creativity - Humanity - Cultural Fit with Vietnam. This creates a genuine difference that no foreign agency can replicate.
|
Why do you need a local agency?
The Vietnamese market has its own unique characteristics: a fast-paced news cycle, vibrant social media communities, a distinct press environment, and consumers who react heavily based on cultural emotions. Sen Media understands these factors at a practical level, and that is why 85% of our clients continue to stay with us year after year.
|
A unique edge. A stronger position.
Many agencies can write a press release. However, not many agencies can protect your brand during a midnight crisis. Sen Media can do both, and even more.
|
1
|
A track record of zero negative coverage
In over 6 years of handling communications for Yamaha Motor Vietnam, there has not been a single piece of negative news about the brand or its products on mainstream platforms. Similarly, in over 2 years of managing Ford Vietnam, all emerging issues were smoothly resolved before they could escalate into crises. This is not luck - this is a systematic communications risk management capability.
|
|
2
|
A network of 300++ media outlets nationwide
Sen Media maintains close relationships with over 300 newspapers, news sites, television stations, and digital platforms - from central press agencies to local newspapers, from editors-in-chief to specialized reporters. This network allows us to distribute messages accurately to the right target audience or stop misinformation from spreading before it creates a public outcry.
|
|
3
|
7 effective steps for crisis management
From monitoring and identifying potential issues, 24/7 alerts, categorizing the severity of negative information, consulting on messaging strategy, and execution, to periodic monitoring and post-crisis review - our entire process is standardized to ensure a rapid, consistent, and effective response, even when a crisis strikes at the most unexpected time.
|
|
4
|
Real-time Media Clipping & Social Listening
Sen Media's monitoring system aggregates PR articles in the press, measures the sentiment of social media discussions, tracks share of voice against the entire industry, and provides continuous crisis alerts. Daily, weekly reports, and in-depth monthly analyses help clients constantly grasp their brand health in real-time.
|
|
5
|
Deep understanding of press laws & related regulations
Sen Media's team of experts is equipped with in-depth knowledge of the Press Law and Cybersecurity Law - an indispensable legal foundation for legally and effectively handling crises or removing false content. This is a crucial advantage that very few agencies in Vietnam possess.
|
|
6
|
Serving a diverse range of clients, from international to domestic
From the Australian Government (Austrade), Ford, Yamaha, Mitsubishi, and BYD to BIDV, VietinBank, Novaland, BIM Group, and BRG Group - Sen Media has the experience of operating two parallel client streams with distinct communications and corporate culture requirements, creating outstanding flexible adaptability.
|
Are you ready to protect your brand?
Whether your requirement is to build a comprehensive communications strategy, prevent reputational risks, or handle an ongoing crisis - Sen Media is always ready to accompany you. Let us become the most trusted guardians of your brand's reputation!
